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Price Negotiations

All buyers want to pay as little as possible for the home they purchase. Buyers in slower markets are definitely looking to score a bargain. My job is to combine services to my sellers that include marketing to improve the competitive position of their homes, and then to assist them in countering low offers and buyer resistance to fair pricing.
 
Part of this process begins with the CMAs I do and the price at which I suggest that you list your home. Starting at the right price for the market with a little room for negotiation combines market specifics with buyer human nature factors. I'm really good at this negotiation thing, as I do it every day. I'm on your side, and my job is to get a combination of the best price and contingencies resolutions for your home.
 
Many sellers are intimidated when there are distressed properties for sale in the area or foreclosures putting downward pressure on prices. However, generally there is a 20% to 30% difference in selling prices between those homes and seller-occupied homes in good condition. You see, those distressed properties are usually in poor-to-terrible condition. In many cases, they will not even qualify for a mortgage without extensive modifications and repairs, and that’s not going to be possible for most buyers.

So, the first thing to remember is that you’re selling a “ready to move in” property, and this commands a higher price. The more “ready to move in” it appears to the buyer on that first walk-through, the better the price you’re going to get. So, I’ll make some suggestions as to landscaping, curb appeal, outdoor and indoor improvements, and possibly even “staging.” Staging is the process of moving, adding to or taking away from furnishings in the home to make it seem more spacious and to allow potential buyers to view it as “their home” in the future.

Consider the possibility of post-inspection repair requirements by the buyer(s) as well. The time to think about this is from the first offer, as you don’t want to negotiate a purchase price that leaves you little or no room for possible repairs or condition corrections. This single item is the cause for the vast majority of deal failures after a successful initial price negotiation.

Some negotiations are short and sweet, while others can involve multiple counter offers with terms and conditions related not only to price, but also related to closing costs, items included in the sale, partial owner financing and more. My job is to work with my sellers to know their needs and to tailor the negotiation to those requirements to get the best deal for them.

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Contact Info
Agent
Bryan Van Heusen

CalBre# 01745572

Legacy Real Estate and Associates

41111 Mission Blvd.
Fremont  California 94539

(510) 557-5952 Bryan@VHREG.com

Success Stories
  • Bryan is very professional. He does not force his opinions on you and explains everything in great detail. He works with your schedule and listens to your concerns. He also services the Bay Area and isn't limited to one area. We had a good experience working with the Van Heusen Real Estate Group.

    Adrienne C.
  • Buying a home is not for the faint of heart, but knowing Bryan was genuinely looking out for our best interests as First-Time Home Buyer's made the experience a whole lot easier. His calm and reassuring demeanor is just what we needed right when we were about to quit looking in today's very competitive market. Bryan helped us to find a house we truly loved and not to settle for anything less.

    Jack G.
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© 2017 Bay East Association MLS®. All rights reserved.

Information Deemed Reliable, but Not Guaranteed. The property information being provided is for consumers’ personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. The data relating to real estate for sale on this web site comes in part from the participating Brokers.

Last updated on Mar 23, 2017.

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